![]() Good data architecture is crucial to many data management systems. ![]() This data can be used in audience building via the Real-time Customer Data Platform and for analysis via Customer Journey Analytics, and Experience Platform Query Service.Data architecture is the blueprint for achieving your business goals with data. Data collected for Target experiences and interactions can be collected to Experience Platform via the Experience Platform Web/Mobile SDK.Audiences and Profile Attributes defined in Real-time Customer Data Platform can be shared to Target and used in personalization and targeting experiences delivered by Target.The Audience and Profile data in the data lake can be used for further insights via Query Service and Customer Journey Analytics.Audience and Profile metrics are sent to the Experience Platform data lake to power profile insight reporting dashboards.Data ingested and collected into Experience Platform is the data source for assembling real-time customer profiles that power the Real-time Customer Data Platform.Marketo accounts, contacts, and opportunity data, along with Interaction and campaign data produced by Marketo is ingested into Experience Platform for further use in audience building via B2B-CDP and analysis via Customer Journey Analytics, and Experience Platform Query Service.Audiences defined in Real-time Customer Data Platform can be shared to Marketo as the audience to initiate Marketo campaigns and update Marketo objects.Data native to Adobe Commerce can be sent to Experience Platform via a Adobe Commerce source connector.Profiles and audiences built in Real-time Customer Data Platform can be made available for peersonalization in Adobe Commerce.Interaction and campaign data produced by Journey Optimizer is collected into Experience Platform for further use in audience building via Real-time Customer Data Platform and analysis via Customer Journey Analytics, and Experience Platform Query Service. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |